The Manifesto

How we work with you.

Not a mission statement. A short list of commitments we'll hold ourselves to on every project — brand, artist, or institution.

1. 01

   Every artist is a business. We treat them like one.

2. 02

   A brief is not a template. Every project is scoped from zero.

3. 03

   We charge for the work. We never charge for the pitch.

4. 04

   Credit is currency. Everyone who did the work gets named.

5. 05

   Rates are a floor, not a ceiling. Discounts come from us, not from the artist.

6. 06

   We reply in days, not weeks — even to say no.

7. 07

   Culture is made in years. We plan for decade one, not quarter one.

8. 08

   If we're not the right fit, we say so — and hand you a name that is.