Music distribution, publishing & keeping your money - Rohan Jain X Meher Sachdeva | No Pressure Ep07
In this episode of No Pressure, Meher Sachdeva sits down with Rohan Jain, founder & CEO of @madversemusic tech-first platform helping independent musicians distribute, monetize, and own their music.
From his early days as a teenage DJ to building one of India’s most artist-forward music companies, Rohan breaks down:
• The truth about royalties and rights (IPRS, metadata, publishing)
• Why Indian artists need to release more strategically
• The evolving tech stack for musicians
• What India can learn from the US music industry
• How to build your brand like a business
Chapters
00:00 Intro
02:25 Rohan’s journey: DJ to founder
04:38 Distribution 101: what artists need to know
11:07 Planning your releases
14:08 Standing out in a saturated space
15:44 Case study: Artist campaign that worked
17:56 Learning from the US music model
22:00 Good news: What’s working in India
23:38 How IPRS and royalties actually work
26:51 Myths around unclaimed royalties
29:31 What AI can do for musicians
31:26 The future: Tech x Artist independence
32:42 What success in music really takes
Whether you’re an artist, manager, or just music-curious, this episode is packed with honest, no-fluff insight into how the independent music economy really works.
Studio credits - Flip Studios, GK2, New Delhi
#musicindustry #musicdiscovery #musicdistribution #musicpublishing #musiclabels #singersongwriter #musician #musicadvice #careeradvice #madverse #nopressurepodcast #anartizen
